stufz
godly
Joined: Oct 02, 2011
Posts: 1175
Location: sasnakia
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 Posted:
Wed Feb 08, 2012 3:15 pm |
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Posted February 1, 2012 by Steve Peterson
Electronic Arts, in their earnings call today, talked at length about their digital revenue which reached over $1 billion dollars for the calendar year. For the entire fiscal year, EA projects their digital revenue to be over $1.2 billion, which will account for more than 25% of their total revenue. EA CEO John Riccitiello said this was due in part to EA's continuing search for best practices; they look at all the different ways they've tried to acquire digital revenue, and take the best ones and apply them to other products and services.
This continuing search for the best practices is not confined to EA's own products, Riccitiello noted. He said “Frankly, I give a compliment to one of our competitors, who's got a subscription on the back end of an FPS title. I think that's a best-in-class performance.” Clearly he was referring to Activision's Call of Duty Elite subscription service that offers CoD players extra functionality for a monthly price. The Call of Duty Elite service very quickly acquired more than 1 million users, and we'll probably hear more about it when Activision announces its Q3 results soon.
Does this mean we may see a Battlefield 3 subscription service in the future? It seems like something EA would definitely consider, given their growing digital sales. With Battlefield 3 selling more than 11 million copies, it should be no problem getting an audience. It might be smaller than CoD's audience, but it would still be profitable. Don't be surprised if we see an announcement in the near future about a subscription service.
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Evil_Elf
godly
Joined: Nov 08, 2011
Posts: 209
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Wed Feb 08, 2012 5:17 pm |
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at first I say I would not pay a penny for this stuff,
but if they offer more to go with the game, more and new maps and such I would consider a small fee and I mean small.
I guess this is something we will just have to get used to for future FPS play  |
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